Privacy Policy

Summary (Plain English)

• We only collect the information we need to manage beta access, the waitlist, and emails from us.
• We do not sell your data.
• We do not use your data for targeted advertising.
• We do not share your data with third parties for their own marketing.
• You can unsubscribe or ask us to delete your data at any time.
• The asambl desktop app stores your planning data on your device. We do not have access to it.

Who we are

Asambl Technologies Ltd, trading as asambl, is the data controller for personal data processed through the website and desktop application. The registered address is:

71–75 Shelton Street
Covent Garden
London WC2H 9JQ
United Kingdom

Company number: 17066085

ICO registration number: ZC102886

For privacy questions or data requests, contact: [email protected]

What we collect

Waitlist and beta access

When you join the waitlist or beta tester programme, we may collect:

• your email address
• your platform preference, such as macOS or Windows
• your main area of interest, such as fitness, finance, relationships, joy, or growth
• whether you want to take part as a beta tester

Newsletter

When you subscribe to the newsletter, we collect your email address.

We may also use basic email engagement information, such as opens and link clicks, to understand what content is useful. We do not track your browsing behaviour across the web.

Desktop application

asambl is designed so your planning data stays on your device.

When AI is turned off, your planning data remains local.

When AI features are turned on, the app sends only the information needed for that specific request to the language model provider you choose, or to the asambl-managed relay if you use it. The relay is hosted on Microsoft Azure and uses Azure OpenAI Service to process requests. We do not store or retain your prompts or responses beyond what is necessary to complete the request. The app is designed so your full planning data is not sent in one go.

Cookies and analytics

The website does not use cookies.

We use Plausible Analytics, which is cookieless and privacy-friendly. It provides aggregated website analytics without creating individual user profiles, and we do not use Google Analytics.

Why we process your data

We process personal data to:

• manage the waitlist and beta tester programme
• send the newsletter
• send product updates, including beta access and major releases
• tailor communications where you have provided optional preferences, such as platform information
• prioritise beta invites and feedback follow-up where relevant

Legal basis

Where UK GDPR or EU GDPR applies, our legal basis is consent for waitlist sign-ups, beta tester registration, and newsletter subscriptions.

You can withdraw consent at any time by using the unsubscribe link in an email or by contacting us directly.

How we use email

Newsletter

The newsletter may include:

• educational content about intentional planning and living
• updates on how asambl is evolving
• ideas related to building a more thoughtful life system

It is usually sent weekly or fortnightly.

Every newsletter email includes an unsubscribe link, and we do not add you to unrelated mailing lists.

Product updates

We may also send emails about:

• beta access availability
• new life areas, modules, or features
• updates to the beta tester programme

You may receive both newsletter emails and product updates, and you can unsubscribe from either at any time.

Data retention

We keep personal data only for as long as needed.

• Waitlist data: until launch or conversion of the waitlist, unless you ask for deletion earlier
• Newsletter data: until you unsubscribe, then deleted within 30 days
• Beta preference data: while the beta programme is active, unless you ask for deletion earlier

We may also clean up inactive entries from time to time, for example where there has been no engagement for 12 months, and we will give notice before doing so.

Sharing and processors

We use service providers to help operate the website, waitlist, and email communications.

At the time of writing, those include:

• Cloudflare — website hosting, DNS, CDN, and API infrastructure
• Resend — transactional and newsletter email delivery
• Microsoft Azure (Azure OpenAI Service) — processes AI requests when you use the asambl-managed relay

These providers process data only to provide their services to us. They are not authorised to sell your data or use it for their own marketing purposes.

We will update this policy if our processors change.

International transfers

Some of our providers may process data outside the UK or EU.

Where this happens, we rely on appropriate safeguards, such as standard contractual clauses or the UK International Data Transfer Agreement, where required.

Your rights

If UK GDPR or EU GDPR applies to you, you may have the right to:

• access your personal data
• correct inaccurate data
• ask us to delete your data
• withdraw consent at any time
• object to certain kinds of processing
• request a copy of your data in a structured format
• complain to the Information Commissioner's Office (ICO)

To exercise these rights, email: [email protected]

We aim to respond within one calendar month. If a request is complex and we need more time, we will let you know within that first month.

Security

We take reasonable steps to protect personal data, including access controls, least-privilege access, secure hosting, and encrypted connections.

No system can be guaranteed 100% secure, but we work to reduce risk and protect the information we handle.

Children

asambl is not intended for children under 16, and we do not knowingly collect personal data from children.

Changes to this policy

We may update this Privacy Policy as the product and services evolve.

When we do, we will update the “Last updated” date above. If a change is significant, we will notify existing subscribers by email before it takes effect.

Contact

For privacy and data requests: [email protected]

For general enquiries: [email protected]